Belle Femme (beautiful lady in French), is a new, western influenced lingerie boutique that will provide high-quality lingerie in a wide array of sizes and styles with exceptional customer service.
Our mission is to give the discriminating lingerie shopper what she is looking for, whether it be fit, comfort or style, in an atmosphere that is comfortable, exciting and satisfying.
We want to create a connection that evokes the feeling that La Belle Femme is "my lingerie store."
Three key target groups are identified in this business plan, based on lingerie spending patterns. The three target groups are:
1. Women 25-60 with a middle or upper household income.
2. Women 18-24
3. Brides
Three key target groups are identified in this business plan, based on lingerie spending patterns. The three target groups are: 1. Women 2...
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